Montréal Signs Project

 


Then

Sherbrooke St W. and Monkland Ave


Now

CJ Building, first floor (Concordia University, Loyola Campus)


Added to the MSP collection

2009


Special thanks to

Dennis Murphy

Monsieur Hot Dog Restaurant

Monsieur Hotdog (Sherbrooke St W. and Monkland Ave) was a franchise operation close to Concordia University’s Loyola campus selling hotdogs, fries, and poutine. It closed in 2007 and is now a Dagwoods sandwich franchise

There were two wall-mounted signs, one on the Sherbrooke side of the restaurant, the other on the Monkland side. Each sign comprised two panned and embossed acrylic sheets with interior fluorescent lighting. We estimate that the signs were fabricated in the 1970s. The MSP has one of the four sheets in its collection. In early 2010 this was put on permanent display in the CJ building.

The delightful painting, titled Mr HotDog and Kenny Mosdell 1949 Chevrolet, is by the late Michael Litvack, who described his style as Pseudo naive cartoon Abstractism. He wrote: “A well known fast food joint, Mr. Hot Dog., on Sherbrooke Street West, in Notre Dame de Grace. A few hockey fans, with Tiny in the window. Ex-Canadien Kenny Model has a service station not far away. After a few decades, the hotdog icon became a sub shop.” (M. Litvack also donated the Buywell sign to the MSP.)