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Welcome to the Montréal Signs Project, a research initiative of Dr. Matt Soar in the Department of Communication Studies at Concordia University.

Since 2010 we’ve been helping to save dozens of historic commercial and civic signs that matter to Montréalers. From personal memories of specific neighbourhoods, to larger questions about migration and entrepreneurship, to the hidden stories of signmakers, the MSP aims to promote awareness, conversation, and grounded nostalgia. Most of the MSP’s ever-expanding collection is on permanent display on Concordia University’s Loyola campus. Please consider supporting our work with a modest donation. Want to tell us about a sign that matters to you, or book a guided tour of the collection? Let us know!